All the tidbits you can't glean from my resume
I work at the intersection of digital advertising, product, engineering, branded content, and sales teams. It is often messy to ensure technology in advertising plays nicely together while working horizontally across an organization. Like a moth to a flame, I'm drawn to this particular type of chaos. There's always room to innovate and help inspire constant improvement. I currently work within the Innovation Incubator at Insider as a Revenue Products Manager.
I spent 12 years working at brands & publishers such as Major League Baseball, Vice Media, USA Today, and Washington City Paper. On buy side I helped oversee advertising technology so clients can reach their target audience and achieve the best return on their media spends. On the publisher side I helped fulfill more online display, video, and mobile campaigns than I'd like to remember.
After completing the Front-End Web Development course at General Assembly in 2015, I've been using my coding skills to get sites like this one up and running.
In my free time you can find me hanging out with my husband and two children at the start of the Hudson Valley in Northern Westchester. I still have a giant fiber and fabric collection waiting for the day I have free time to return to it. I helped write a book on how to start a DIY business which you can buy here if you are so inclined.
Favorite Band:Fleetwood Mac
First Job:Maker of hoagies at Wawa
Hometown:Cape May, NJ
Guilty Pleasure:This Is Us
Favorite Baseball Team:New York Mets
Best Last Concert:Jenny Lewis & The Watson Twins "Rabbit Fur Coat" Reunion
Insider IncInnovation Incubator Revenue Products Manager - October 2021 to Present
Major League BaseballSr. Manager, Ad Product Technology - March 2020 to October 2021 Sr. Manager, Club Projects - January 2019 to March 2020 Sr. Manager, Advertising Technology - April 2017 to January 2019 Manager, Advertising Technology - January 2015 to April 2017
Vice MediaDirector of Ad Ops Americas - June 2014 to January 2015 US Ad Ops Manager - November 2013 to June 2014
Gannett / USA TodaySenior Inventory Analyst - May 2013 to October 2013 Inventory Analyst - June 2012 to May 2013 Senior Inventory Analyst - May 2011 to June 2012
Washington City Paper / Creative LoafingDigital Ad Ops Specialist - September 2010 to May 2011 Advertising Coordinator - April 2009 to August 2010
General AssemblyFront End Web Development Course - 2015
Cabrini CollegeBA, English and communication - 2003 to 2006
While in school I served as an Arts & Entertainment editor of the college newspaper, The Loquitur, and the music director of the college radio station, WYBF. I held editorial internships at FMQB, The Press of Atlantic City and The Philadelphia Business Journal. My byline also appeared in The Philadelphia Inquirer and The FADER.
Here's what I've been working on lately
STAKING MY FIRST NFT
STARTING SEEDS FOR MY 2022 GARDEN
RUNNING MY DAUGHTER'S TEE BALL LEAGUE
Here is a sampling of my recent weaving work
Shades of Blue